The Senior E-Commerce Specialist will serve as a critical contributor in optimizing the company’s online sales and digital presence. Reporting directly to the E-Commerce Director, this senior role requires in-depth expertise in technical, on-page, and off-page SEO, online marketing strategies, data-driven decision-making, content strategy, and project execution. The candidate must be capable of independently leading complex projects from inception to completion.
Key Responsibilities:
E-Commerce Optimization:
... - Critically evaluate and refine online sales funnels, including landing pages and checkout processes
- Conduct A/B testing for conversion optimization
- Analyze customer journey maps to improve user experience and maximize ROI
SEO:
Technical SEO:
- Conduct site audits to identify technical issues such as crawl errors, broken links, and loading speed
- Collaborate with developers to implement technical SEO fixes
On-Page SEO:
- Optimize meta-tags, headings, and on-page content for targeted keywords
- Implement schema markup for enhanced SERP listings
Off-Page SEO:
- Develop and execute backlink acquisition strategies
- Monitor and refine strategies based on backlink analysis
- Monitor KPIs and Google Search Console data to refine overall SEO strategies
Online Marketing:
- Develop and execute comprehensive digital marketing strategy, with a focus on PPC campaigns
- Optimize ad spend across various platforms to achieve targeted ROI
Content Strategy:
- Conduct keyword analysis to inform content creation assignments
- Develop content ideas and prepare assignments for internal or freelance writers
- Evaluate content performance metrics and adjust strategy as needed
Data Analytics:
- Utilize Google Analytics, DataStudio, or PowerBI for high-level analysis and custom reporting
- Set up and manage Google Analytics tracking codes and data layers for advanced event tracking
- Employ data-driven insights to steer e-commerce strategies
Website Management:
- Oversee the design, functionality, and user experience of the company's e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for SEO.
Project Execution:
- Independently plan, manage, and execute cross-functional e-commerce projects
- Develop detailed project timelines and milestones, and track progress against these benchmarks
- Coordinate with internal stakeholders and external vendors to ensure project success
- Proactively identify project risks and develop mitigation strategies
- Ensure alignment with overall business objectives and KPIs
what we offer
- After working a certain period of time an extra week of vacation - a total of 5 weeks
- 13th month salary
- Flexible working hours
- Organized sports activities, team building, company events and Christmas party
- Possibility of career growth within the company
- Educational courses, training
- Multisport card
- Meal tickets / catering allowance
- Refreshments on workplace
- Discount on company products
- Company phone and notebook
who we are looking for
Qualifications:
- Bachelor’s Degree in Business, Marketing, or a related field
- Minimum of 5 years of experience in e-commerce
- Expertise in technical, on-page, and off-page SEO
- Proficiency in content strategy and keyword analysis
- Advanced proficiency in Google Analytics, DataStudio, or PowerBI
- Proven track record of successful project execution
- Ability to interpret and make decisions based on complex data sets
- Experience in setting up Google Analytics and data layers
Skills:
- Technical, On-Page, and Off-Page SEO
- Multi-channel Digital Marketing (excluding Email Marketing)
- Content Strategy and Keyword Analysis
- High-level Data Analytics and Reporting
- Google Analytics Setup and Data Layer Implementation
- Comprehensive Project Management
how to apply
Have some question about the position first? Feel free to contact us!
Or you can just apply to job offer, send us your cv, and we will contact you with more details.
To see all our open positions, go directly to www.randstad.cz
