what does the ideal employer look like?

In today’s fiercely competitive job market, a consistent employer branding approach is crucial in attracting and retaining the right talent. The Randstad Employer Brand Research is the world’s independent employer brand research that provides localized insights into worker's drivers and motivators. It is a deep-dive into how people view employers and helps reveal what potential employees want when choosing an employer.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters?

companies with positive brands get twice as many applications as companies with negative brands.
50 % of candidates say they wouldn’t work for a company with a bad reputation – even with a pay increase.

how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

Every year, we conduct  research into what attracts employees to an organization. Our Randstad Employer Brand Research dives into worker's drivers and motivators in 32 countries including Czech Republic.

go to employer branding research

who are the most attractive employers in the Czech Republic in 2021?

award winners